Brand Identity is one of important keys in ensuring your company’s success. It becomes the foundation for many visual products and help connecting product recognition. Being consistency in your brand identity will help customers recognize your products or services immediately, and may set you apart from your competition.
The development of brand identity includes: logo development, typography, messaging and taglines, graphics, imagery, layout convention, color and brand standards.
In addition, consider updating your stationery, i.e. business cards, letterhead and envelopes, and marketing campaign. These materials are important as they are often handed out to promote your business.